Case Study: OSI Tough

 

OSI Adhesives, a division of Henkel Construction Products, designed and built the OSI Roadshow – Tougher Than The Elements – to engage their dealers, showcase their product capabilities and attract new customers across the country.

The success of the program (especially the increased sales) speaks volumes about the power of brand engagement through a mobile marketing trailer.

See more videos and the event dates at OSITough.com.

 

Does this type of marketing work?  Don’t believe us – browse this slider to see customer after customer after customer convert to OSI Adhesives in front of your eyes.

 

National Guard – The Energy Lab

In this Outreach tour, rising high school Juniors and Seniors participate in an interactive exhibit demonstrating the National Guard experience.

The National Guard rolled out its Mobile Learning Center Program, a nationwide tour to raise math and science literacy among high school students.  The platform features the “Energy Lab” – a 24-seat multimedia theater and a large footprint tent housing kiosks focused on Earth, Water, Wind, and Fire.

At each stop, hundreds of next-generation influencers are hearing, seeing, and feeling that message that renewable energy is here, viable, and even fun.
 

 

For more information, or to design your next Educational or Outreach tour, email info@spevco.com

 

Case Study: Under Armour

 

 

Under Armour has made quite an impact on the athletic apparel market and it couldn’t get much better at the top. They have decided to give back and take its show on the road to high school and college practices around the country.

The tour promotes the “I WILL” attitude that underpins the Under Armour brand.

The platform, affectionately known at UA Headquarters as “The Rocket”, is super-quick to set up with an auto-deploy slide-out, hydraulic push-button stage deck and a rooftop VIP area.  The products get serious attention with ample shoe and apparel display space with some high-tech Audio-Visual effects for good measure.

Customers can sit and relax on the upper deck or play a friendly game of corn hole in front of the exhibit while interacting with the newest names and products from Under Armour.

 

Virginia Profiles of Honor

 

The “Profiles of Honor” Tour recognizes and honors Virginians who served in WWI and WWII. This unique mobile exhibit includes interactive education – including WWI Navy video footage, photos, infographics, and artifacts.  Visitors can see the intricate details of a WWI gas mask, a WWII brass compass, plus many more items supplied by museums around Virginia.

A super-cool addition is a 1/3 scale model of an M5A1 Stuart tank (affectionately known in the field as a “Honey”).  The model, equipped with salvaged parts from a Honey cockpit, will sit in the rear of the exhibit to provide a photo opportunity and learning experience.

The mobile exhibit will visit museums, libraries, and historic sites throughout Virginia.

 

Find dates, locations, more design photos, or just learn more about the Profiles of Honor Tour by clicking here.

Stay tuned for more to come as this exhibit is nearing completion date quickly.

 

Case Study: Snap-on Pavilion

 
When Snap-on Tools fully recognized the link between Sales and Dealer Engagement, they created a mobile marketing tour that promotes new product lines by leveraging the NHRA Snap-on funny car driven by Cruz Pedregon.

Three Snap-on mobile marketing trailers are on tour around the country.  The three platforms create a pavilion with unique interactives, displays, and the newest products for the Snap-on faithful.

The platforms won the 2016 Booth of the Year at Vision Hi-Tech Training & Expo. Our agency partner is Traction Factory (Milwaukee, WI).

Snap-on believes the hands-on experience gives them a competitive advantage, putting their brand promise of quality craftsmanship directly in the hands of the customer. The brand message prepared by Snap-on corporate marketing is completely undiluted.

The Tour of Triumph Tour is coming to a city near you, so be on the lookout!  In the meantime, check out this May 2016 video of the 10,000 HP Snap-on NHRA car in action.

 

 

For more info, and a free 30% Design & Budget Report for future projects, please email info@spevco.com.

Buick BracketBall

 

Nothing but net…

Buick was an Official Partner of the NCAA Final Four and they wanted an experience that would cut through the noise, engage visitors, and showcase a whole new side of Buick.  High-impact graphics, light-up backboards,  LED shot clocks, and scoreboards came together to combine the joy of hoops with the tournament atmosphere.

SPEVCO provided fabrication, installation and operation services for the event.

Check out the article and video from Jack Morton

 

Testimonials

  • "

    Please pass a note on to anyone who is connected to EJ and the hauler for helping with the day. SPEVCO’s operator was great in getting us around the track, to and from credential offices, explaining what to expect, hanging out with us some on pit road to show us what was what. It was well worth the trip to say the least!

    " David Brown – Systems Engineer, Ingersoll Rand
  • "

    The people that work for this company are wonderful! They will show you some North Carolina Hospitality and treat you right. Their work stands for itself. Their customer service is top notch. SPEVCO is a good company that you can trust.

    " Charles Boltas – Cowboys Luxury Bus Operations, Dallas Cowboys Football Club
  • "

    SPEVCO’s Operator is very knowledgeable on our equipment and really shows an interest in the role that our company plays in the market. I’m sure that supports him in having more open and understanding conversations with customers. I hope to have the pleasure of working with Dave again in the future.

    " Harold Cox – Senior Technical Support Engineer, Parata Systems
  • "

    There can be no greater testament than those of the consumer and client. Each year the program has demonstrated that it makes the connection with our audience and delivers a positive ROI. Please accept our heartfelt gratitude to everybody at SPEVCO for their outstanding work.

    " Martin Codd – VP of Production, Red Peg Marketing
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    I would like to take this opportunity to tell you how much the east team and I enjoy working with Mike. He is amazing at what he does and adds so much value to the East mobile unit. He does a fantastic job and I just want you to know how much our team appreciates his hard work and positive attitude.

    " Kristin Swann – Sales Operations Specialist, Parata Systems
  • "

    RedPeg has high standards and demands of all of our partners and SPEVCO always delivers. SPEVCO stepped up to provide value on ways we could accomplish those objectives through innovative ideas and solutions, responsive action and dedicated team support.

    " Mercedita Roxas-Murray – EVP Strategy/Brand Planning Principal, Red Peg Marketing

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