It’s hard to miss Spevco’s headquarters. Not far outside of Winston-Salem, NC, the buildings that house the operations of this experiential marketing company rise up out of the rolling green tobacco and soybean fields, making quite a statement in this rural area of Forsyth County. The custom-designed, rocket brushed metal weathervane sign that announces you’ve arrived at your destination, let’s you know you are at a place where beauty and attention to detail are priorities.
Most people will come into Spevco through the main entrance, which is the door to the administrative offices and manufacturing facility. Whether you’re meeting in a first floor conference room or heading up to the offices on the second floor, you can’t help but notice the display cases full of models of the many different mobile marketing exhibits the talented team at Spevco has created over the years. You’ll see the Army unit that opened up into a rapelling center and the mobile hair salon built for John Frieda, just two of the many models that help show the amazing creativity and award-winning designs built by the Spevco team.
Adjoining the offices is the manufacturing complex. Still part of Building A, you feel like you’ve walked into a totally separate place once you step through the doors. This facility is massive, which it has to be in order to allow enough space for manufacturing multiple exhibits at one time. Spevco takes great pride in building from the ground up, which means there are 20-foot lengths of rectangular tube, of all different alloys, to be manipulated. On any given day you’ll see teams working on two or three jobs, each at different stages of completion. There’s everything from people working on building a hydraulic cylinder to teams constructing stages and activity areas within exhibits.
Next stop on the tour is Building B, the body shop. This is where the magic happens on the exterior of the mobile marketing exhibit. A team of experienced painters and finishers perform their magic, turning sheet metal and wood into mobile works of art. At Spevco we take great pride in the work that goes on in this building, not only because it’s where our clients’ brand and image is replicated on the exhibits for people all across the United States to see, but also because body work is where Spevco originally got started. Our CEO, Marty Tharpe, started out painting cars and restoring vintage automobiles in the 1970s, and quickly grew his business, first into sports marketing and now into the event marketing giant it is today.
Once you exit the body shop building, it’s a short walk through the parking lot to Building C, which houses operations, maintenance and customs. This place is busy year-round. The offices in this building are where the Spevco team works with clients to plan and coordinate tours, helping with all aspects from calling locations ahead of time to check for specific regulations to sending maintenance crews if anything happens while out on the road. Here you’ll also find the people who work with the drivers, working out schedules and making sure each client has the right team on the road for the job.
In addition to the offices, this building also houses the maintenance area where exhibits are brought after a tour for routine maintenance, or for a makeover before heading out again. Whether a mobile marketing exhibit is on its debut tour or out for the fourth year in a row, it always looks brand new thanks to the hard work of the tour and maintenance team. While the immense size of Spevco’s operations might be what makes the first impression, it’s actually the teams of people inside these facilities that make Spevco’s work unique in the industry. The years of experience, attention to detail and overall talent of our people can’t be matched.
To learn more about what Spevco can do for you, or to take your own personalized tour of our facility, call us at 336-924- 8100.