Showcasing the NCAA Buick BracketBall Exhibit

 

Nothing but net…

Buick was an Official Partner of the NCAA Final Four and they wanted an experience that would cut through the noise, engage visitors, and showcase a whole new side of Buick.  High-impact graphics, light-up backboards,  LED shot clocks, and scoreboards came together to combine the joy of hoops with the tournament atmosphere.

SPEVCO provided fabrication, installation and operation services for the event.
Buick wanted to reconnect with consumers and show that their brand is more modern, stylish and high-tech than ever. And they wanted to do so in a way that would resonate with the people who matter most to them—people who love spending time with friends and family, and who love sports.

Buick was an Official Partner of the NCAA Final Four. For Buick’s March Madness, they needed an experience that would not only resonate with the people they wanted to reach but would also cut through the noise, engage visitors, and showcase a whole new side of Buick. Read More

Check out the video from Jack Morton