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Current spending is tilted heavily to email & online.
Companies are decreasing spend on Print & TV / Radio.
Increasing subscriber engagement” was by far the most important marketing initiative for 2016.
The data indicates they believe spending on email, social media, and mobile ads is the golden ticket.
Gallup Research indicates managing the supplier-distributor relationship can optimize distributors' performance far more than email & social media advertising.
Suppliers who rely on distributors to sell their products are challenged to maintain the integrity of their brand promise across multiple relationships and channels.
If your brand message is not clear when prospective consumers reach your point-of-sale, close rates decline significantly. Worse, customers may be pushed to competing brands.
Local units who score above the median on engagement metrics are on average 240% more effective on financial performance.
Distributors are the face of your company. Manufacturers lack direct control over hiring people that in turn represent their products or services.
A supplier should be very concerned with its distributor's salespeople.
Offering distributors tools that make it easier for them to hire better salespeople and sales managers is an excellent opportunity to build partnerships supplier should be very concerned with its distributor's salespeople.
Offering distributors tools that make it easier for them to hire better salespeople and sales managers is an excellent opportunity to build partnerships.
Building a partnership at this level isn't easy, but performance results can be well worth it.
Distributors with high employee engagement deliver up to 1.4 times more revenue than the average distributor.
For more info, and a free 30% Design & Budget Report for future projects, please email email@example.com
Click here and download your free guide to Dealer Network Engagement.
The guide outlines how four companies are using mobile marketing tours to drive engagement and increase sales.