20150320_204754_resized_1Toyota’s “Make Your Mark” Mobile Exhibit

Toyota surprised Austin visitors at the SXSW event with the “Make Your Mark” mobile exhibit.

Shooting paintballs around a brand new Toyota Corolla, much artwork was generated and tweeted to the hashtag #MakeYourMark.  Each time a tweet posted, the paintball machine activated, providing a new segment to the customer engagement tour canvas. The experiential marketing display proved to be, as designed, a great way to pique initial interest from the public.
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Bangers Beer Garden (the host restaurant) was ecstatic to have the added appeal of the exhibit. Toyota enjoyed the benefits of thousands viewing the new Corolla, while Bangers offered hand-crafted beer & food.

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Toyota takes great pride in providing world-class live events and SPEVCO is happy to help.

Contact us to learn more about how SPEVCO can help you reach your new customers and increase sales.