Toyota surprised Austin visitors at SXSW with the Make Your Mark exhibit.
Shooting paintballs around a brand new Toyota Corolla, much artwork was generated and tweeted to the hashtag #MakeYourMark. Each time a tweet posted, the paintball machine activated, providing a new segment to the crowd manipulated canvas. The activation proved to be, as designed, a great way to pique initial interest from the public.
Bangers Beer Garden (the host restaurant) was ecstatic to have the added appeal of the exhibit. Toyota enjoyed the benefits of thousands viewing the new Corolla, while Bangers offered hand-crafted beer & food.
Toyota takes great pride in providing world-class events and SPEVCO is happy to help.
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