When Snap-on Tools fully recognized the link between Sales and Dealer Engagement, they created a mobile marketing tour that promotes new product lines by leveraging the NHRA Snap-on funny car driven by Cruz Pedregon.

Three Snap-on mobile marketing trailers are on tour around the country.  The three platforms create a pavilion with unique interactives, displays, and the newest products for the Snap-on faithful.

The platforms won the 2016 Booth of the Year at Vision Hi-Tech Training & Expo. Our agency partner is Traction Factory (Milwaukee, WI).

Snap-on believes the hands-on experience gives them a competitive advantage, putting their brand promise of quality craftsmanship directly in the hands of the customer. The brand message prepared by Snap-on corporate marketing is completely undiluted.

The Tour of Triumph Tour is coming to a city near you, so be on the lookout!  In the meantime, check out this May 2016 video of the 10,000 HP Snap-on NHRA car in action.

 

 

For more info, and a free 30% Design & Budget Report for future projects, please email info@spevco.com.