When Snap-on Tools fully recognized the link between Sales and Dealer Engagement, they created a mobile marketing tour that promotes new product lines by leveraging the NHRA Snap-on funny car driven by Cruz Pedregon.
Three Snap-on mobile marketing trailers are on tour around the country. The three platforms create a pavilion with unique interactives, displays, and the newest products for the Snap-on faithful.
Snap-on believes the hands-on experience gives them a competitive advantage, putting their brand promise of quality craftsmanship directly in the hands of the customer. The brand message prepared by Snap-on corporate marketing is completely undiluted.
The Tour of Triumph Tour is coming to a city near you, so be on the lookout! In the meantime, check out this May 2016 video of the 10,000 HP Snap-on NHRA car in action.
For more info, and a free 30% Design & Budget Report for future projects, please email firstname.lastname@example.org.