Case Study: OSI Tough


OSI Adhesives, a division of Henkel Construction Products, designed and built the OSI Roadshow – Tougher Than The Elements – to engage their dealers, showcase their product capabilities and attract new customers across the country.

The success of the program (especially the increased sales) speaks volumes about the power of brand engagement through a mobile marketing trailer.

See more videos and the event dates at


Does this type of marketing work?  Don’t believe us – browse this slider to see customer after customer after customer convert to OSI Adhesives in front of your eyes.


National Guard – The Energy Lab

In this Outreach tour, rising high school Juniors and Seniors participate in an interactive exhibit demonstrating the National Guard experience.

The National Guard rolled out its Mobile Learning Center Program, a nationwide tour to raise math and science literacy among high school students.  The platform features the “Energy Lab” – a 24-seat multimedia theater and a large footprint tent housing kiosks focused on Earth, Water, Wind, and Fire.

At each stop, hundreds of next-generation influencers are hearing, seeing, and feeling that message that renewable energy is here, viable, and even fun.


For more information, or to design your next Educational or Outreach tour, email


Case Study: Under Armour



Under Armour has made quite an impact on the athletic apparel market and it couldn’t get much better at the top. They have decided to give back and take its show on the road to high school and college practices around the country.

The tour promotes the “I WILL” attitude that underpins the Under Armour brand.

The platform, affectionately known at UA Headquarters as “The Rocket”, is super-quick to set up with an auto-deploy slide-out, hydraulic push-button stage deck and a rooftop VIP area.  The products get serious attention with ample shoe and apparel display space with some high-tech Audio-Visual effects for good measure.

Customers can sit and relax on the upper deck or play a friendly game of corn hole in front of the exhibit while interacting with the newest names and products from Under Armour.


Virginia Profiles of Honor


The “Profiles of Honor” Tour recognizes and honors Virginians who served in WWI and WWII. This unique mobile exhibit includes interactive education – including WWI Navy video footage, photos, infographics, and artifacts.  Visitors can see the intricate details of a WWI gas mask, a WWII brass compass, plus many more items supplied by museums around Virginia.

A super-cool addition is a 1/3 scale model of an M5A1 Stuart tank (affectionately known in the field as a “Honey”).  The model, equipped with salvaged parts from a Honey cockpit, will sit in the rear of the exhibit to provide a photo opportunity and learning experience.

The mobile exhibit will visit museums, libraries, and historic sites throughout Virginia.


Find dates, locations, more design photos, or just learn more about the Profiles of Honor Tour by clicking here.

Stay tuned for more to come as this exhibit is nearing completion date quickly.


Case Study: Snap-on Pavilion

When Snap-on Tools fully recognized the link between Sales and Dealer Engagement, they created a mobile marketing tour that promotes new product lines by leveraging the NHRA Snap-on funny car driven by Cruz Pedregon.

Three Snap-on mobile marketing trailers are on tour around the country.  The three platforms create a pavilion with unique interactives, displays, and the newest products for the Snap-on faithful.

The platforms won the 2016 Booth of the Year at Vision Hi-Tech Training & Expo. Our agency partner is Traction Factory (Milwaukee, WI).

Snap-on believes the hands-on experience gives them a competitive advantage, putting their brand promise of quality craftsmanship directly in the hands of the customer. The brand message prepared by Snap-on corporate marketing is completely undiluted.

The Tour of Triumph Tour is coming to a city near you, so be on the lookout!  In the meantime, check out this May 2016 video of the 10,000 HP Snap-on NHRA car in action.



For more info, and a free 30% Design & Budget Report for future projects, please email

Buick BracketBall

Showcasing the NCAA Buick BracketBall Exhibit


Nothing but net…

Buick was an Official Partner of the NCAA Final Four and they wanted an experience that would cut through the noise, engage visitors, and showcase a whole new side of Buick.  High-impact graphics, light-up backboards,  LED shot clocks, and scoreboards came together to combine the joy of hoops with the tournament atmosphere.

SPEVCO provided fabrication, installation and operation services for the event.
Buick wanted to reconnect with consumers and show that their brand is more modern, stylish and high-tech than ever. And they wanted to do so in a way that would resonate with the people who matter most to them—people who love spending time with friends and family, and who love sports.

Buick was an Official Partner of the NCAA Final Four. For Buick’s March Madness, they needed an experience that would not only resonate with the people they wanted to reach but would also cut through the noise, engage visitors, and showcase a whole new side of Buick. Read More

Check out the video from Jack Morton



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