Coca-Cola Branded Trucks are Serving up Cool Drinks

Momentum Worldwide engages SPEVCO to create an experiential sampling interaction to promote Coke Zero at music festivals and sporting events.

The solution: A 53′ double stage and awning trailer with rooftop hospitality area and a LED screen that rises through the roof. The experiential sampling unit features a serving bar area, interactive games such as Nintendo Wii, laser graffiti, Photosynth, and Facebook face recognition programs. A DJ up on the roof plays music as consumers hang out and sample the great taste of Coke Zero. Product sampling doesn’t get better than this!